News Flash: Corporate America sucks at theology

I got a 25$ gift card for my birthday to Barnes and Noble. I was trying to figure out what to buy, scrolling through their “Christian theology” section and these are some of the books I find:

For Men Only: A Straightforward Map to the Inner Lives of Women
Jeff Feldhahn / Hardcover / WaterBrook Press / April 2006
Our Price: $11.99
You Save: 20%
Usually ships within 2-3 days

End of Days: Armageddon and Prophecies of the Return
Zecharia Sitchin / Hardcover / HarperCollins Publishers / April 2007
Our Price: $20.76
You Save: 20%
Usually ships within 24 hours

Now, admittedly, there are some good books to be found, but really… I think the closest title I (when I say I, I really mean Chris) could think of for “For Men Only: A Straightforward Map to the Inner Lives of Women” is “speculative theology.”

2 Responses to “News Flash: Corporate America sucks at theology”


  1. 1 Patrick August 16, 2007 at 4:34 pm

    When I was at a large Christian bookstore chain in the midwest last month, their “Christian Living” section was bigger than the “Theology”, “Pastoral Helps”, and “Bible Reference” sections combined. It certainly is telling…

  2. 2 d. w. horstkoetter August 16, 2007 at 9:02 pm

    Telling and depressing. The title is supposed to be all tongue-in-cheek, but I also wonder, for how many people this really would be a news flash, that both a semi-dating book of the sexes and a tremendously fictional book do not belong in the theology section.

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d. w. horstkoetter

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